A Powerful Principle I’m Surprised No One Is Talking About
I’ve been hiding out doing quite a bit of behind the scenes work so I haven’t had the chance to send you updates for the past few days, but there is one thing that has been going on right in front of everyone’s eyes that I am completely surprised about the fact that no one has spoken to.
First let me tell you about the principle and how it directly relates to your network marketing business.
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It’s called the Hawthrone Effect:
It states . . .
“That there is an increase in worker productivity produced by the psychological stimulus of being singled out and made to feel important.”
In other words, what is tracked increases, but what is tracked and reported back increases exponentially faster.
I’ve used this principle throughout my online career simply by tracking my progress and at every step possible relying it back to my team.
They take notice, see the statistics plain as day and set off to do it themselves.
Why?
Because I′ve proved what I′m reporting to them works in hard numbers and when I report it back it brings focus to the information at hand and they set out to emulate the results. And they do.
The next application in a network marketing environment, which is harder to achieve, but vastly more powerful is this. . .
As you’re training your new team members have them report back their statistics to you. This achieves two ends.
1. It makes your new team member focus on the direct results of their actions and in reporting it back to you you have the opportunity to focus on these results as well.
2. It places significant psychological importance on the information at hand and set both you and your new team member of in a direction of increase the original results.
This principle is extremely powerful and is not to be overlooked.
But let’s bring the idea home with a recent live event.
If you are a late night TV watcher you’ll know what I’m talking about.
Recently on the Conan O′Brian show the host made the mistake of saying a fictitious website name . . . HornyManatee.com without knowing the ramifications, which were, that for any non existent website mentioned on that particular network policy states that the company must take ownership of the domain.
Conan reported this event back to his audience in the next show and told them that the network was now the proud owner of the previously mentioned website address.
The next day 1.5 million people had visited the website and again Conan reported this back to the audience and further showed some of the comical information that surfers had submitted to the site.
The next day he did the same, reporting back that 3 million people had been to the website. Then last night he did it again and over 4.5 million people had visited.
That’s the power the Hawthorne Effect.
Of course you are not going to get 4.5 million people to your website with focusing on and applying the Hawthorne effect in your business, but you will get large measurable increases in your success relative to our example.
That being each time Conan reported back there had been a 100% increase in site visited and the same can happen for you.
As a footnote . . .
This email itself is an another example of the effect. By bringing light to the principle and now reporting it back there will be positive results. (Just wish I could track them to report back:))
Daegan Smith is an Expert Internet Network Marketer. “Learn
How To Make $10,717 In Less Than a Week While Quickly And
Easily EXPLODING Your Network Marketing Organization Without
EVER Buying a Single Lead?”
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