Home based Business

Surveys, as a method of marketing research, have been around for a long time. Recent developments of shorter product life cycles, rapid innovation and the rapid response times possible though the Internet have drastically changed the way surveys are being handled. New companies and new types of companies have emerged, and it is sometimes difficult to understand what is going on without a ‘program’ or guide book. This article gives you a first rough guide-book “program” to help you identify the players.

The Need. The developed countries are basically market driven. That is the consumer, not the producer or transporter, is king; his or her decisions of what to buy, what not to buy, are the cornerstone of the marketplace. Producers have to know, and know well, what is on the minds of the ultimate consumers. Product life cycles are getting shorter, competition is increasing and good marketing intelligence is increasingly important.

The Environment. The Internet is providing a rapid-response, low cost medium for sampling consumer opinion. Survey makers are finding it economically efficient to pay the survey takers individually for filling out survey questionnaires. This payment assures an adequate data bank of willing survey takers and that vital results can be had rapidly, within hours.

The paid survey business scenario has evolved and changed, which process is continuing as this is written. While the types of players are not all crisply defined at this point, several useful generalizations can be seen.

The Players:

Market Research entities. These are both stand-alone professional research companies and the marketing research departments of large companies or divisions of companies, charged with providing market information and intelligence to there own marketing departments. In carrying out their functions of providing marketing research info to clients or their company, these entities formulate the key questions and usually the actual questionnaires to be used in online surveys. They are also involved in product testing, focus groups and many other aspects of information getting.

Survey Makers. These are the companies that actually get the questionnaires to the survey takers, getting the answers, compiling the results and getting them back to the Market Research people. Survey makers exist because to maintain a database of willing survey takers you have to keep them busy. It is more efficient for the Market Researchers to farm the nitty-gritty of getting the surveys in the hands of the survey takers than it is to try to do that themselves. There are several hundred of these, somewhere between 700 and 1,100. The exact number is difficult to determine because the survey makers are so varied, some do other things as well, some do survey maker business only occasionally, etc.

This is a turbulent and rapidly changing segment of the business, with new companies coming and old companies going frequently. There are many new outfits, some pretenders and wannabes, others are really sales organizations using the “We take surveys″ line to lure unsuspecting survey takers to give them their demographic data which is later used to try to sell things to them!

Survey Takers. These are the tens of thousands of people who get asked (and paid for) their opinions with every survey. They come from a wide range of demographics. They are almost all making their principal income somewhere else, but the payments they get from taking surveys are a welcome addition to their total incomes.

Paid Survey Sites (Guide companies). Primarily because of the turbulence and uncertainty in the Survey Maker segment, paid survey guide companies have been formed and have opened paid survey sites to help new survey takers get started off without getting “scammed, spammed and slammed”. Based on their knowledge of the current Survey Maker market situation, they develop lists of good, reliable survey makers. Then they offer their services to new would-be survey takers, charge them a small one-time membership fee, give them a copy of their list and guide them through the start-up phase of becoming paid survey takers.

These companies too, run the gamut from good to not-so-good to bad to horrible. There are paid survey review sites that provide information on how to rank and select the current contenders.

There. That is a brief summary of how the Internet side of the paid survey business is set up and how it operates as of the first half of 2007.

Jorge Chavez is an experienced business analyst at: surveysentinel.ya23.com surveysentinel.ya23.com To learn more about making money with paid online surveys visit: surveysentinel.ya23.com” target=”_blank Paid Surveys To learn more about comparing paid survey companies to pick the best for yourself, visit: surveysentinel.ya23.com/Rankings.html” target=”_blank Paid Survey Review

The problem

In most people’s lives the problem seems to be the amount of income one makes. In today’s world you can no longer live on a small income and have one-person work. Even when both people in the household working it still is hard to make a good amount of money and still have extra money to spare and do things other then work. Very few people live a high flashy life style. About 90% of people live in the mid to lower class. Most people have to work two or even sometimes three jobs just to pay the rent and bills. This is a growing problem in today’s world and nobody seems to do anything about it. Prices are going up but the amount of income we receive stays the same. Most people see no end to this and cannot find away out of this horrible problem that everyone faces in life. Sadly most of them take their own lives just so they do not have to put up with the stress.

I myself was in this problem for a very long time. It even got so bad that I got a divorce because we couldn’t bare with the problems and we had no solution to fix them. It was a sad time in my life and things only seemed to go down hill from there. I felt my whole life slowly slipping away from me. Something had to be done.

The Solution

I had to work to find a solution to solve all of my problems. This wasn’t and easy task as I was in depth and had to pay bills, pay for college, and just so much more. When I really got into the Internet it help open up and whole new world of opportunity for my money problems and me. I slowly searched the web for ways to get out of debt and how to earn extra income from home part-time and full-time. I joined a few programs and noticed and improvement in my income within the month. I was totally shocked how much things could change in so little time from a few simple programs on the Internet. People say working at home cannot be done, and that all the opportunities online are all scams and just ways for others to become rich. Well they are all wrong, and if I would have listen to them I probably would have been in more debt then I was before. Never let anyone stop you from doing what you are set out to do. Give it 100% and in the end you will see the light and freedom you always wished and dreamed of. The solution I found is a very easy way to make and income from home part-time or full-time. It’s so easy anyone can do it. You just have to go out and do it!

I had a lot of hard times in my life. I needed a fix fast to my money problems before things got to out of hand. I found a simple easy solution that anyone can do and it does work. To visit my solution please visit

This is an interested point I read in the Book “Success through a Positive Mental Attitude”.

“Edward R. Dewey, who has been the Director for the Foundation for the study of cycles for many years, points out that every living organism, be it individual, business, or nation, grows to maturity, levels off and dies.”

Equally important he said,
“You can change the trend as far as you and your business is concerned, regardless of the general trend, with new life, new blood, new ideas, and new activity.”

Has your business hit a stale point?

Is your business on the downward trend?

Well if this study is correct all we have to do is add new life, and new blood to our business. As we all know this means to start a new life into our business, to sponsor a new person, and start them on to their road to financial freedom.

How do we do this??? Well by following the same exact principal…. “With new Activity”.

We follow the trend and activities that brought us the team we have now, and the trend states that you will find new associates, and thus pump new life into your business.

I think you all will agree with me the feeling you have when you start a new life into your business.

You yourself get pumped up and more excited about your business.
This is the secret and the power in Network Marketing…Starting a New Life.

So my only question is:

What are you waiting for?

Get out there, and start a new life.

Shane Clevenger has been in the Home Based business industry for over ten years.
He is now focused on helping Business Owners Master the Art of Building Relationships, and Building their Business to the Highest Level.
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The dirty truth about building a successful home based small business can be a bit unpleasant. It is “fun” but one must be willing to do the things of necessity in order to be recognized and deemed as successful. Seems most everyone is looking to increase his or her income in some way or another. Truth be known, if you’re reading this article most likely you are either “doing it”, thinking about “doing it”, or have “done it”! Biggest challenge I’ve faced is remaining focused on the venture and staying dedicated to the task at hand. It’s been suggested to me to define your “why” and know your outcome. If you can develop a big enough “why” for your home based small business, your passion alone will carry you through the tough times.

I dare say, the main reason anyone chooses to start a home based small business, is the need for more money! Although there are some who have started one (or needed one), just to keep busy. Kind of like, “doing it for the fun of it”, which in itself is sort of funny. Seems some of those type people (ones just in it for the fun), go on to develop a true business and experience success on many different levels.

Doing “Nasty things” (by that I mean unpleasant) is doing things that others are not willing to do. It’s been said, “Successful people are the ones willing to do the things that others are not willing to do”. That can be anything from performing simple daily tasks, to throwing yourself into a deep methodical form of research and development!

Take for example a PPC (Pay Per Click) program, let say with Google. If your topic is home based small business, you would then want to select keywords that center around that subject matter. One may start out with the obvious or easiest to figure out like; home based small business, home business, small business, work from home, home business success or make money from home. These in my opinion are to “popular” and therefore tons of people are using those specific keywords with their PPC campaign. You want to get “down and dirty”, do some detailed research and develop a more targeted less sought after group of keywords.

If you are creating a home based small business, then do a Google search for those keywords. Look to see whom else is involved with that subject matter. Do you find other individuals such as authors, product developers or service providers? What items are for sell that are in common with a home based small business? Ask yourself the question, “What other things might people be searching for that are similar to the products and/or services you’ve found?” Very often people have an interest in things that go along with or compliment, their original keyword search.

Build your PPC ad group around a renowned author or popular product. Incorporate keywords that are closely related to your original topic of home based small business. Take a close look at other ads that get your attention, most likely if it gets your attention then other ads similar to it will work for you too. Spend the necessary time researching, dig deep and select a group of keywords that aren’t as “popular” as mentioned above.

You will want to take advantage of the Google’s tool, Traffic Estimator. IT will show you the results of your keywords and give you an idea of how you will place in the top 10 or if you will place there at all. This will let you “see” your potential results and in the long run give you a much better return on your investment.

So do the “nasty things” necessary for your home based small business and you will experience a more fruitful and productive outcome. The money usually follows the effort given!

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You see it online every where now. “Work in your pajamas”, I warn you this is very dangerous practice. Yes it is easy to fall into this trap when you are working from home and it is a mistake even I have made.

Pajamas have a function – comfort. They are loose fitting and are meant to relax you and enable sleep. Granted, there are a few exceptions to this rule (smile).

When you work from home interrupters will attack you from all angles. Are family and friends seeing you in this comfort mode and interrupting you all the time? Are they questioning your work ethics and throwing off vibes that influence your motivation and excitement toward your success? Are you being taken seriously when asking for cooperation from others in keeping your work schedule?

If you are wearing pajamas even part of the day then you are causing an adverse affect on the above situations.

Are you seeing the danger yet in remaining in your pajamas as you head off to your home office? Success requires a plan. It also requires action as you implement your plan. It also requires a mindset that is positive and energized for yourself and those around you. Do you want to get a lot done today or are you going to take the scenic route?

Yes, many if not all of us who work at home do so for the flexibility to be available to family and friends in times of need and also for more quality time. Yet, we work because we also want and need income to support our physical and emotional needs. Working from home means we are our own boss, we set the rules and therefore determine our own successes or failures. Working hard at home means success for us and our families and so should require more commitment than to some boss or corporation.

Also more and more networking is being done online via webconferencing and podcasts. When using these means of communication think how you want to be presenting yourself. What is your niche? How casual or businesslike should others be getting to know you? What kind of first impression do you want make?

Do yourself a favor. Choose to dress for success even at home. This doesn’t necessarily mean suits and ties but comfortable business casual attire will do quite nice. You may notice that not only will you feel more energized and get more accomplished; others will also take you and your home business more seriously too.

Oh… if you do get an inspiration, like me writing this article - early in the morning or late at night and you are caught in your pajamas – don’t be afraid to break the rules… after all you are at home (smile).

Marie Gervacio is a Renaissance woman. Webmistress, artist, writer, entrepreneur and success coach. Her first site shineyourstar.com shineyourstar.com has been online since 2003. Find more articles and resources at mariegervacio.com mariegervacio.com

The majority of the home internet business starters just start their businesses, without a proper internet marketing plan. That is like planning the failure and one of the reasons why almost all of them fails very rapidly.

There are a lot of reasons why this happens. Maybe the biggest reason is that the starters are in a big hurry, they want to make a nice income rapidly. This is the result of the advertising in the home internet business market, there is just too much hype and big promises and the starters are enthusiastic and believe them. The outcome is the loss of the motivation and the money.

The most important starting point is that the newbie will prepare an internet marketing plan and that the plan is realistic, growing step by step as the experiences will grow.

Forget now, at this very minute, the dreams of getting rich quick. That is an unrealistic dream. I see very often articles, which tell that the home internet business can be run by zero experience and by zero skills. Every human being, who has brains, and we all have, can understand that it is 100 % impossible.

But the newbie has a great chance to learn all the skills about the successful internet marketing, when he is ready to study. Studying is the secret to the guaranteed success. I always recommend the Stone Evans Plug In Profit Site to a starter, because that affiliate program is planned for the newbies.

A great home internet business program follows up by emails, after a new affiliate has joined the program, making offers about different related products and services. This is how the great internet marketers do it, they understand that the fortune is in the list. And that the email receiver will need around 5 emails before he is willing to buy.

The optin list building is the reason, why it is so popular to give a useful information and tools for free, the internet marketers just want the name and email address.

Starting a home internet business is full of paradoxes. The biggest paradox is that just in the start a marketer should have the 100 % knowledge, but what is the reality. In the start the knowledge is at its lowest. But the newbie has in most cases the maximum amount of enthusiasm, which can replace the lack of experience.

Okay, but how about the internet marketing plan? The core of the thinking starts from the fact, that the home internet business owner is the engine of the whole business. This engine has certain skills and experiences and it lacks certain ones. The strengths and the weaknesses.

Think about your life, what subjects you liked at school, what products you like, what special magazines you like to read, what kind of people you like, what professional skills you have, do you have an idea, what is the internet marketing etc.?

The idea is to write the world of your interests and then to find out the internet businesses, which will fit to that thinking. When you have found out the businesses, you have to find out, which promotion strategies or ways will fit for you.

I underline that the planning must be ready before you spent a first cent for the promotion. But in all fairness, it is impossible to make a full internet marketing plan, the target is to make a plan for the first step, see how it works and then proceed with the planning keeping in mind that the studying is the number one issue all the time.

It is also important to plan every single campaign, to set the targets, timing, actions, tracking and the budget. It is very handy that the home internet business is so measurable, even the amount of the site visitors of this article can be measured, when I know the distribution.

The internet marketing plan and the detailed promotion plan gives strong benefits. The most important thing is that a plan preserves the motivation, because it will give reasons why the results were as they were. That will build up understanding and the bases for the future efforts.

The plan, which should also include the tracking, gives good hints how to improve or fine tune the promotion plan.

To be able to improve the home internet business marketing plan, you can get input from your own experiences and by reading the quality ebooks, following the forum posts and following how your competing webmasters react and change their own websites

Juhani Tontti, B.Sc., Marketing. Find Stone Evans’
Way2Miracle.com Plug-In Profit Site And Pages Of Great Information And Articles For Your Own Way2Miracle.com Home Internet Business Internet Marketing Plan Way2Miracle.com www.Way2Miracle.com

Starting an Internet based business can be a real challenge. I have learned a lot in the past few years and if I had to start all over again knowing what I know now I would have done things a lot different. This article will provide some tips for anyone looking to start there own online business.

One of the biggest mistakes I made was trying to do everything myself. Now what I mean by that is when I started I had to learn how to build and setup a website. I had to learn PHP so I could build a script to run my website using a database. Then I had to learn marketing, website promotion, search engine optimization, link building, bookkeeping, and so on.

I learned by trial and error. Even though money was tight at the time I would have saved a lot of time by buying a pre-made business website. I could have concentrated my time on more important aspects of my business like getting traffic to my website.

This is exactly what I did when I started my second online business. Although it cost me more in the beginning my second business started making money the second week after I launched it. In a few months it passed up the first business I worked so hard on. I knew I was on to something.

I started buying and promoting pre-made web businesses and spent my time on promoting them. The results were pretty impressive. I now own and run over 60 web based businesses.

My point is you have to decide how to spend your time. What will pay off the most in the long run. Trying to learn all aspects of running an Internet business is too time consuming and you will end up knowing a little bit about everything and master of nothing. The day I decided to stop trying to do everything and concentrate on one thing was one of the best decisions I ever made.

This bring me to another point I am going to write another article on but I will mention it quick here. If you buy a website or start your own you will never make any money if you just let it sit there. You have to actively promote it. This is how you should spend your time. A web business is worthless if you never get any visitors to it.

This is one of the biggest mistakes I see. People will buy an Internet based business and they might submit it to the search engines then they sit back and wait for the money to start rolling in. Of course it never does. Eventually they give up. They should have learned how to promote there site and concentrated on that.

So in review, decide on one thing and concentrate on that one thing only. Become an expert at it. Do what you are good at and let the professionals do the rest. If you want to start your own Internet based business buy a website with a script already installed and spend your time driving traffic to it. You will be so far ahead of the game you may even impress yourself!

Mike D Tucker is a self employed Webmaster and product reviewer. For A List Of Turnkey Web Based Businesses For Sale Visit megamagoo.com megamagoo.com Or megamagoo.com/blog megamagoo.com/blog For More Great Tips.

Conducting business from home is not an old method but is still not very prevalent. The practice of telecommuting or working from home allows a person to do their job from the comfort of their own home, using an internet or similar connection to deliver work to their boss.

A home business is just like this, maintaining either your own business or working as part of a larger company without the need to go to an office. Working from home is often linked to goal orientated management styles which focus more on results that on watching employees. The system works very well with jobs that require set end results in a set time such as processing forms or making a set number of sales by telephone. Jobs that need constant interaction like a design group work poorly with telecommuting.

With the advent of cheap and user friendly computers and laptop computers, a person can set up an office in their own home, needing only a telephone, computer and internet connection. Then, the list of forms that need processing, or spreadsheets that need filling in, can be done entirely at home and then sent electronically to the boss without needing to go to an office building. A company network system can allow the home worker to login to the companies’ central computers and access any information needed or contact other workers. Another advantage is the time and cost saved by not needing to travel. Without commuting the workers do not spend as much on petrol, they cannot be late for work, they produce less carbon emissions. The company saves on office buildings and parking, and can employ mothers, disabled people and people from rural areas, which is a tremendous boon for both the company and these people.

Of course there are drawbacks. There is less social interaction between workers which can reduce job satisfaction, and some people just are not disciplined for working without a boss watching over them. When left to their own devices, the worker is more tempted to cut corners or put work off. Also computing costs are higher at the main office and the chance of confidentiality leaks are higher.

John Gibb is the owner of

Do you have an internet income opportunity or program that you currently promote?

Are you doing any affiliate program?

Are you a shining success in the online income opportunity that you’re doing?

Are you making enough money and are you financially secured?

Read on, to discover how to succeed in any internet income opportunity and create true wealth.

Most people are like the hound dog that lies on his back and howls all day because he is in pains and feels lazy to get up and do something about it.

They waste their time and lives in dead end jobs that they hate.

Some dabble in various internet income opportunities.

They seem to think that their lives are like a TV show which will have a happy ending.

So they stay in the same job for years, waste their lives and whine.
Like a hound dog.

Some of them will retire, but will walk around for the rest of their lives wounded and miserable because of the stress they accumulated from their jobs.

The others will get downsized, and end up in the skid row, where they will continue howling and whining for the rest of their lives, unable to figure out where their happy ending went.

You don’t have to be a hound dog because you can do something about your current financial situation.

Most people rush into online income opportunity for various reasons.

Some people are tired of working hard at their jobs and desire an online income opportunity as away to escape from the 9-5 job rat race.

Some other people desire an internet income opportunity so as to earn extra incomes to supplement the money they make at their jobs.

Other people desire online income opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.

There are some people who have bought an internet income opportunity because they are retired and need something to keep them busy.

When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of internet income opportunities because they bought the internet hype of get rich fast.

Millions of companies were born overnight and they began to offer free affiliate programs.

Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote an internet income opportunity will make them rich over night.

This gave birth to various internet promotions and marketing.

One of the most annoying internet promotions was spa-mm-ing.

This in turn gave birth to anti-spam activism which has almost wiped out spamming.

After 1 or 2 years, most of these millions of people who rushed into internet income opportunities had to admit failure because they were not making any money.

Their dreams of fast internet wealth were shattered.

As a way to console themselves, they started labeling every online income opportunity as a scam.

Most of these people will buy an online income opportunity and after they download or receive it will claim that the internet income opportunity is a sc-am (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.

By so doing, they ripped off the sellers of these online income opportunities.

While some of the companies that promote internet income opportunities may engage in deceptive advertising, it is not true that all internet income opportunities are scams.

Most internet income opportunities are valid and can make the buyer a lot of money.

The problem is that most people who buy internet income opportunity are not capable of doing them because they are not business oriented.

Most of them don’t have a clue about marketing and internet promotion.

Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.

A lot of these people don’t even know the difference between selling and marketing.

I have known some of these people who don’t even know how to write a simple business letter or e-mail.

They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone numbers or physical addresses.

When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they called and their own phone numbers and the best times you may call them back.

Most of them don’t even know how to create a folder or save or upload a file or install a software and yet they had signed up in 100 different affiliate programs and internet income opportunities and had dreams of making a million bucks overnight!

Is it any surprise that these people fail miserably?

The least that any serious business person should know how to do should be how to write a business letter.

Most of the people who fail in online income opportunity have no discipline and are disorganized.

They have the mistaken notion that working from home and doing an internet income opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.

They fail to realize that doing an online income opportunity can be more demanding than doing a regular job.

Doing an online income opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself because at the beginning, you probably will be working alone and may not be able to hire helpers.

This means that you may have to play many roles and do so many things all at the same time.

You may be forced to become a website designer, a copy editor, a sales person, a customer service person, a spokes person, an attorney, a book keeper, an accountant and a publisher all at the same time.

This is one of the biggest reasons why most people fail in online income opportunity because they are unable to play all these roles at the same time.

Another reason why most people fail in online income opportunity is that they don’t spend enough money to promote it.

To attain success in any internet income opportunity may require that you spend thousands of dollars.

But most people spend $25 a month to place an ad and if they don’t make any sale, they conclude that the internet income opportunity doesn’t work and give up.

To succeed in any online income opportunity may require that you do different types of marketing and internet promotions.

Your website must be optimized and competently submitted to both the major directories and the search engines on a regular basis.

You must have a link exchange program that is effective.

You may have to do both online and offline marketing.

You may have to do many press releases in order to get free publicity and generate free traffic to buy your online income opportunity.

You may even have to do direct marketing to drive traffic to your websites.

This depends on what type of product or service that you promote.

You may have to go offline to find the targeted customers who need what you promote.

To succeed in doing this, you must know how to locate a targeted mailing list and how to test it.

You may have to do magazine and newspapers advertising too.

Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.

Unfortunately, most people that get into online income opportunity lack patience because they are looking for quick ways to make money.

For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.

But when they fail, they are unable to admit that they are at fault.

Instead they blame the internet income opportunity and the company who sold it to them and label all internet income opportunities as sc-ams.

May these internet income opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.

Please feel free to print or publish this article anywhere and read and also send to your friends and well wishers and please preserve the author’s resource box below.

Warmly,

Ikey Benney

I-key is the creator of “Mscsrrr, Millionaire Secret Cash System, The Royal Road To Riches, Generate $1,500 Weekly For Life” ( mscsrrr.com mscsrrr.com) and “TMT: Transcendental Mental Technology, The 10,000 Yr Old “Secret” Of Infinite Wealth, Infinite Success, Infinite Happiness, Revealed. ( tmtworldwide.org tmtworldwide.org)

We’re going to be covering some vital information here today. If you caught the first installment of this 5 part series, I gave a little background about my self, and my involvement with Network Marketing. To recap, you need to know that I’m not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. I’m Pro-Home Business.

However, I’m Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. But enough about that, let’s continue on.

HOME BUSINESS LIE # 2: “TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR
BUSINESS OPPORTUNITY”

Folks, this is the lie that absolutely makes me sick.

Seriously, I’m puking in my trashcan right now.

This is the lie that causes MLM’ers and Network Marketers to become completely ostracized by their friends and family, and eventually leads to a reputation on par that of the lowest caste in our society. It is this strategy that will ruin more relationships in a faster amount of time than you believed possible. This “warm-market” marketing is, strangely, a marketing model propagated by nearly all Network Marketing manufacturers to their distributors and consultants, and nowhere else in the entire business world.

Sure, some businesses rely heavily on referrals and recommendations, but the bottom line is that you just don’t hear of McDonald’s or Avis Rent-A-Car asking their employees to bring their friends and family to their establishment so the manager can get a paycheck. Just doesn’t happen.

OK, we got the reality check out of the way, you ready for some good news? Here it is: There exists a better way. But first, you absolutely have to be objective about the industry that you are in. And here is what an objective view offers: it offers the perspective that every other profitable business in the entire universe looks at their TARGET MARKET as the primary focus of their marketing campaign, not the personal relationships of their employees. So what is your target market? Good question, it depends on the product or service. Start with what you are offering: What group of individuals would elicit the largest demand for your particular product or service? As a distributor, finding the answer to that question is 50% of your only real responsibility in prospecting. To clarify, as a distributor and business owner, your mission during prospecting is:

1) Find (and develop) the right message. You have to craft the right message, the message that adequately offers a compelling and benefits-based reason for your prospect to take advantage of your product or service (not your opportunity). Look, everyone is an opportunist, so the opportunity should never be your lead in any marketing campaign. Always lead with the product or service.

2) Find the right audience. Folks, the right audience is your Target Market. This is the group of individuals that will most positively respond to the product or service that you are offering.

So here is what happens when you put all the pieces together: you are leading with your product or service, offering a compelling message to a group of individuals that already have a need/want/desire for what you have (your Target Market). That way, you attract product users to a solution that you are offering, bringing value to the marketplace. Since everyone is an opportunist, you also show your product users a way to get the product for free, or even make a profit by doing what you are doing, so that you will build a sales force that is truly passionate about the product, simply because their encounter with you and your business started as a solution to a problem and ended with an opportunity to subsidize their usage of that solution.

Doesn’t that sound better than trying to convince your co-workers to join your team? Or recruiting at the local coffee shop? Or handing out business cards and flyers at the mall? Don’t worry; you don’t have to answer that. Just answer this: how long would it take for Wal-Mart to go out of business it focused all of its time and resources attempting to recruit all their new shoppers from the bloodlines of their employees?

Take it from Wal-Mart: the Target Market is where success is at.

For more information about how to grow your network marketing business, refer to my website MLM-Truth.info MLM-Truth.info

I, Josh Fuson, accept full responsibility for these words. If you have any questions regarding this material, you can contact me directly at my home office at 641-856-7555. Copyright 2006 Fuson Enterprises.

Joshua Fuson has an extensive background in both the home business industry as well as the retail marketing industry. He has worked with many individuals on numerous ventures, producing a number of very successful enterprises. He is most noted, however, for his to-the-point style, and his no-nonsense approach to business.