Navigating through Paid Surveys’ Seas and Making Sense of It Without Getting Drenched by Scam
Sunday, April 30th, 2006There has always been a huge opportunity of using the internet to engage in endless activities that can and sometimes do remove the need of what I would call a conventional day job. Many have promised people such, but in reality, the picture is quite different.
I and my team of experts in internet commerce have been investigating many companies in the paid survey industry. We set out to find the truth and to get an insight into the practices of these companies.
We employed a variety of means in order to carry out our work which included gaining membership of survey community sites. As members, we had the full access to their services and thus were able to monitor the activities of these companies from within. In all, over 50 paid survey companies based on the internet were evaluated in our study which took about 12 months to complete.
After careful analysis, we are able to say that the vast majority of the companies had simply devised means of attracting willing members of the public. These were mainly individuals desperate to make money online or those who simply wanted to do some sort of work from home. A significant number were stay at home mothers or just unemployed individuals looking to earn some money.
Some of these companies were genuinely in business and had contracts with companies and organizations to carry out various surveys. Members of most survey sites we studied were regularly invited to take surveys. However, to our amazement, we found that most of the sites paid very little or in many of the cases did not pay their subscribers at all. Often, these companies would cite the members’ unsuitability for the given survey as the reason for abruptly interrupting “unfinished” sessions. At first glance, this may seem perfectly in order but when viewed from the perspective of wrongful citations of the “unsuitability clause”, it then becomes suddenly clear how big the problem is. So in effect, the company gets the information its needs, gets the job done and also gets to keep all of the money. These survey companies collect huge sums of money in fees from companies and organizations contracting them to do the surveys. The survey industry, it should be noted, is worth billions of dollars.
Unfortunately though, the current state of regulations means that many of the companies can and do get away these sort of things.
We grouped the companies in two categories for the purpose of our study. The first group was comprised of those that charge nothing to join. In this group, we found a few that consistently paid its subscribers but a great majority rarely paid their members. The main problem with this group was that the limited number of sites that paid and the fact that they paid the least amount of money to their members. This group also had many members and consequently had fewer survey invitations per member. The use of “unsuitability clause” was also prevalent in this group.
The other group was the paid membership group. As we were to discover, this group paid their members significantly better, and in some cases some of their members had resorted to full-time paid survey careers. We nonetheless found evidence of corruption here as well. Some of them were pure scams; they would charge membership fees and then send little or no survey invitations to their subscribers.
We were able to find a few that are genuine and reputable survey companies with surveys request from a wide range of industries. We also found a greater number of satisfied members here. They were more likely to be getting steady and consistent flow of survey requests and were able to make sizeable incomes.
Legitimate paid survey companies, pay anywhere from $5 to $75 just to have members fill out their online surveys. Mostly form the comfort of your own home personal computer. In one instance one of the sites paid $50 to $150 for participating in focus group panels for 30 to 60 minutes.